Winner Short Business Book of the Year 2022

Forget the
first million

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. There, I said it.

You start your business as a brave explorer; a job-quitting, dream-achieving, go-getter. But quickly, your dream can balloon outside of your control and you end up overworked, underpaid and insanely stressed.

You feel that if you could just earn a little bit more money, things would be better. Hell, if you could just make that first million then life would be easy, right?

Wrong.

You’ve been sold a lie by business books and TV shows. Instead of buying into an unobtainable (and unnecessary) rat race, learn to rethink your approach to finance and find freedom in your business.

In Forget the First Million, entrepreneur and business mentor Lucy Cohen offers a guide to help stressed business owners enjoy fulfilling lives and thriving businesses. Learn to balance the need to make money with the joy of financial freedom.

Been there,
done that

Buy the book on Amazon

What People Are Saying

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“Loved this! A thoughtful & generous book with a clear and no-nonsense purpose: to help individuals build both thriving businesses AND fulfilling lives. Funny, action-orientated, providing absolute golden nuggets that have clearly been hard-won by the author. She shares with honesty and insight, invaluable lessons learned from her own business journey, and invites the reader to reflect and practically apply insights to their own lives.”

— Sharon Davies, Chief Executive of Young Enterprise

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“The last couple of years have impacted our work whether directly or indirectly in many different ways. The author invites us to consider what is really important when we look at what we want from our jobs and offers great advice to both employed and self-employed people on how to set ourselves up for success - not just in a financial sense.”

— Adam Thomas

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“Frankly, there is a lot of nonsense out there about how to start a business. Lucy has been there and done that, and in this book is really candid about the mistakes she has made and what she has learned from them. The tone is of your wise, cash-savvy auntie, giving you all the financial advice that you should’ve got at school.”